Аннотация:Knowledge, skills and competence in the field of innovative entrepreneurship received during training are not always applicable
in real life. The lack of demand from Russian businesses for innovative products, does not allow the direct copying of the
Western models of formation and promotion of innovative projects. This is caused by the number of reasons. One of them is
personnel, including highly qualified personnel capable of creation, support and implementation of innovative projects. We offer
several strategies that could increase the effectiveness of the university when partnering with stakeholders in sustainability
co-creation. We also highlight several factors effecting the university’s capacity to move beyond knowledge production towards
implementation measures to transform society with external stakeholders.
Today, a lot have been done in the field of development of innovation infrastructure, the development and improvement of
educational programs for innovative entrepreneurship. Including the programs of corporate universities and other corporate
educational structures.