Аннотация:We live in a unique time of the fast-changing world. Twenty years ago, our and previous generations crossed the turn of the century and millennia, witnessing a change of era. Over the last thirty years, global transformations have taken place in modern society, affecting almost all spheres of human activity, such as social, economic, political, scientific and spiritual. All these changes have transformed both the social and individual linguistic consciousness of millions of speakers of our "great and mighty" Russian language, as well as the East and South Slavs mentality as representatives Slavic linguistic cultures. We sum the most important value of a person living in the XXI century in a capitalist consumer society in modern market realities has become money.