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Directions and resource support of information and communication policy of hi-tech enterprises in the conditions of digitalization of the economyкнига
- Авторы: Tolstykh Tatyana O., Kretova Nataliya N., Logun Kristina A., Popikov Alexander A., Kuznetsov Victor P.
- Год издания: 2020
- Издательство: Springer Nature
- Местоположение издательства: Switzerland
- Объём: 27,0 печатных листов
- ISBN: 978-3-319-75382-9
- Монография
- Аннотация: The increased role of communicative interactions in the functioning and development of modern organizations is due to serious technological changes that introduce new characteristics both to the global economic system and to the economy of individual markets and enterprises. In this regard, the purpose of this study was to address topical issues in the implementation of the information and communication policy of hi-tech enterprises in the digitalization environment. The article specifies the concepts related to the content of information and communication policy, the direction of its formation and management. Attention is paid to methodological problems related to the investigation of opportunities and threats in the field of the information and communication environment of the enterprise that have emerged with the development of the digital economy and affect the success of business in an updated postindustrial society. Express diagnostics of the current state of the adaptation level of the information and communication policy of Russian enterprises in the conditions of digitalization of the economy was carried out. The theoretical and practical basis were the research papers of Russian and foreign scientists related to the management of information and communication business space, and internal reporting of Russian enterprises. Methodical basis of the study were selected system analysis, logical analysis methods, and statistical methods. The developments outlined in this article represent the author’s contribution for improving the efficiency of adaptation of Russian enterprises to the conditions and requirements that are emerging in the development of the digital economy.
- Добавил в систему: Осипов Владимир Сергеевич